As people live longer, the number of elderly persons requiring home care is expected to rise at an alarming rate in most Western countries.

However, a lack of investment in technology and healthcare puts society at risk of falling well short of expectations. Scaling these services is extremely difficult, and as a result, no company has more than a small percentage market share.

There isn’t a lot of trust in home care brands. In the United Kingdom, 38 percent of persons caring for a loved one (81 percent of whom are women) leave their jobs to help ageing relatives.

Lifted, a firm based in London, intends to address some of these flaws with a full-fledged end-to-end “Apple-like” solution.

Founder Rachel Crook said, “There are few more important decisions than who to trust to look after your loved ones. Yet the current market is broken with a lack of transparency, poor quality care and poor working conditions for carers. Precious data languishes in paper files. Lifted is on a mission to change this by harnessing the power of technology and data to transform the quality of care and improve the lives of carers and families.”
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